Nancy Duarte | The Duarte Method: Persuasion through Storytelling

Today’s
guest on the Art of Adventure podcast is the storyteller, entrepreneur, communication
expert, and award-winning author, Nancy Duarte. Her latest book, DataStory: Explain
Data and Inspire Action Through Story, talks about how organizations use
data to identify problems or opportunities, and eventually make apply these in
making big decisions.



As
she is a great storyteller, Nancy also applies the story framework for herself,
especially when she is going through hard times. She likes to see herself as a
character in her own story in moments of struggle, just like the storylines you
see in every book and movie. Telling stories is more than just imparting data.
Nancy has worked not just for the improvement of the biggest companies, but
also in changing people’s lives, through helping them present their stories to
the world.



In
this episode, Nancy also talks about what it is like being married to someone
who is her exact opposite. She shares that despite the differences in interest,
she has made her relationship work effectively. Listen and enjoy from this very
personal and connecting episode with a great storyteller, and at the same time,
learn about how you can get better at the important skill of storytelling.  



What
you’ll learn in this episode:



* How
Nancy discovered her love for storytelling* How
Nancy started her business online* The
relationship Nancy has with her husband who is also a business partner* How
the story framework has helped big companies in sharing their stories and also
in identifying issues and making big decisions* The
importance of developing storytelling skills



Quotes:



"Use story when you talk about data when you are hoping to change minds and behavior" - Nancy Duarte



"Anyone who wants to lead needs to be a strong storyteller" - Nancy Duarte



"Bad communication about data slows down an organization's decision making" - Nancy Duarte



"My husband and I catalogue our stories to tell later" - Nancy Duarte



"We have built into our environment: honor each other's differences" - Nancy Duarte



Continue
the Adventure:




Nancy Duarte



Youtube:
Duarte Inc.