Soul & Science: Fast Forward Your Marketing Mind #15: Best of Soul & Science
Jul 4, 2022
Delve into the balance of intuition and analytics in marketing while embracing personal stories that enrich decision-making. Explore the integration of creativity and data, highlighting humor's role in a productive environment. Discover the emotional resonance in branding and the importance of cognitive diversity for innovative leadership. All this wisdom is woven together through heartfelt personal experiences that inspire resilience and loyalty, making for an insightful exploration of marketing's rich landscape.
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Balancing Soul and Science in Marketing
- Marketing involves balancing subjective instincts (soul) and objective data (science).
- Success requires trusting your instincts while being open to admitting mistakes and moving on.
Jed Berger's Son Jonah
- Jed Berger shared about his son Jonah, who has Down syndrome and autism, and how this shapes his perspective.
- He expressed a wish to see the world through his son's eyes and appreciate his joyful spirit.
Jessica Jensen's Balanced Approach
- Jessica Jensen views business and creativity as equally intertwined aspects of marketing.
- She shifts focus between analytics and creative work depending on business needs and timing.
