The Carbon Curve Jim Mann, CEO of UNDO, on scaling enhanced rock weathering
Episode 44 is with Jim Mann, Founder and CEO of UNDO
A few weeks ago, Microsoft inked a new 15,000 ton carbon removal deal with UNDO and similar deals with other enhanced rock weathering (ERW) companies. Na’im speaks with Jim Mann, Founder and CEO of UNDO, about the company’s efforts in scaling carbon removal through ERW both in the U.K. and in Canada.
In this episode, Na’im and Jim discuss:
* The origin of UNDO and the reasons for exploring ERW as the key CDR method;
* The operational processes at UNDO;
* UNDO’s experience going through the XPRIZE Carbon Removal competition;
* The company’s approach to measurement, reporting, and verification (MRV);
* Partnerships with academia, local community, and businesses in the supply-chain;
* UNDO’s expansion into Canada and future goals; and
* Impactful policy support
Relevant Links:
* Canadian Wollastonite website
* UNDO X Newcastle Peer-reviewed paper in Plos One
* Xprize Carbon Removal - Top 20 Finalists Announcement
About Jim
With a background in ecology, combined with extensive experience in scaling businesses, Jim was drawn to the fight against climate change and the ecological disaster it’s bringing with it. In 2019, Jim co-founded The Future Forest Company - a reforestation effort with a mission to remove carbon dioxide from the atmosphere and restore biodiversity across the UK.
Realising that tree planting could only go so far in helping solve the climate crisis, UNDO was born with the aim of delivering large-scale carbon removal projects with a permanence of 100,000+ years.
When Jim is not busy creating a liveable planet for future generations, he runs competitively at ultra-distance, his favourite events being 100-mile or more mountain races. He lives in Scotland with his partner Liz and their two young children.
About UNDO
With pioneering enhanced rock weathering technology, UNDO generates durable, high-quality carbon removal to support businesses on their pathway to net zero. This nature-based process also improves soil fertility, food security and the health of our oceans.
Since 2022, UNDO has worked at the cutting edge of science alongside experts in the climate, carbon and agricultural sectors to develop an ERW technology which accelerates natural weathering processes to remove carbon from the atmosphere while bringing soil and crop benefits to agricultural communities. The UNDO operational, scientific and technical model leverages existing infrastructure, with a carbon efficiency of greater than 90 percent, allowing UNDO to quickly scale operations whilst offering carbon removal at competitive prices. UNDO aims to be the first company to remove one million tonnes of CO₂, a first step towards billion-tonne scale global operations. They operate primarily in the United Kingdom and now, Canada.
This episode was made possible thanks to the generous support of the Consecon Foundation.
This episode was created and published by Na’im Merchant. Episode production and content support provided by Tank Chen.
Na’im Merchant is the co-founder and Executive Director of Carbon Removal Canada, a policy initiative focused on scaling carbon removal in Canada. He is also a policy fellow with Elemental Excelerator. He previously ran carbon removal consulting practice Carbon Curve, and publishes The Carbon Curve newsletter and podcast. Every two weeks, Na’im will release a short interview with individuals advancing the policies, technologies, and collective action needed to scale up carbon removal around the world.
Tank Chen is a carbon removal advocate based in Taiwan whose focus is on communicating the importance of carbon removal to policy makers, corporate leaders, and the broader public through education, communications, and policy advocacy.
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