Today’s guest is Kristin Gallucci, Chief Marketing Strategist for United Franchise Group. United Franchise Group controls a variety of brands in the B2B and B2C space with the signage brand Signarama as its flagship. Our conversation with Kristin today is all about the marketing channels and organizational structure at United Franchise Group and Signarama more specifically. Our discussion begins with Kristin introducing United Franchise Group, the brands affiliated under its umbrella, the history of the company, and its strategies for acquiring new brands. From there, we get into the marketing strategies Signarama used during the pandemic and Kristin talks about their decision to leverage national television as well as a sponsorship deal with the World Axe Throwing Championship.
Clicks 2 Bricks