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The Pitch
#125 Locker: The Future of Online Shopping
Nov 15, 2023
Kristine Locker, social shopping app founder, discusses her app Locker and how it aims to simplify online shopping. She highlights the challenges of convincing investors outside the target demographic and discusses the features that differentiate Locker from competitors. The episode also explores the fundraising plans and challenges faced by Locker.
31:42
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Quick takeaways
- Locker aims to simplify online shopping by providing personalized recommendations and a peer-to-peer shopping experience.
- Locker differentiates itself from platforms like Pinterest by offering a 100% shoppable platform and generating revenue through affiliate partnerships and direct brand collaborations.
Deep dives
Overview of Locker App
Locker is an app that aims to simplify and personalize online shopping. With the shift in consumer behavior, where inspiration can strike from various sources and shopping has become fragmented, Locker provides a solution to help consumers save and organize their favorite products from different online retailers. The app offers a curated Discover feed and allows users to follow other shoppers for inspiration. With 40,000 organic users and over 1 million products saved on the platform, Locker is seeking $3 million in funding to expand its product and capture a share of the $1 trillion online shopping market.
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