The Smartest Move for Agency Owners Right Now Isn’t Services—It’s Strategy

If you’re stuck in execution mode—constantly delivering but not getting paid for the strategic value you bring —it might be time to rethink how your agency is positioned.

In this episode of Small But Mighty Agency, I’m joined by Sara Nay, CEO of Duct Tape Marketing, to talk about how agencies can shift from being seen as vendors to being valued as strategic partners who lead the marketing—not just execute it.

We dig into what it really looks like to lead with strategy, how to price and package that value, and how to start getting paid for the thinking you’re already doing.

Here’s what you’ll take away from the conversation:

• Why strategy is your agency’s biggest growth lever
• How to position strategic services so clients understand (and pay for) the value
• The signs it’s time to add Fractional CMO services to your model
• What to do if you're worried about falling into another time-for-money trap
• How to structure your team to scale strategy without burning out

This conversation will help you build a business model rooted in long-term relationships, recurring revenue, and sustainable growth—all while keeping your execution services in play.

Resources & Links:

Explore Duct Tape Marketing: ducttapemarketing.com
Connect with Sara Nay: Sara Nay on LinkedIn

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep126

Podcast Edits by Lindsay Curtis