In 2007, having finished his Marketing Degree at the University of Hawaii, Peter Thew was moved to Bali to take on the regional Marketing Manager Role for Global Youth lifestyle brand, Billabong. Seemingly taking on the dream job for any Australian brought up around Sun, Surf, and Sand, he was quickly schooled on the flavour and diversity of working in the most exciting region for growth on the planet... Asia.

A few years in, he was promoted to the Regional Brand Management role for Billabong, overseeing branded solutions for existing markets, and helping establish game plans for entry into new markets throughout the region.

In 2012, his now wife Alicia Pan, floated the idea of opening a lifestyle concept, centred around Yoga. Bringing his passion for branding and a desire to address the existing position of Yoga in the Singapore market, they created Yoga Movement. The YM Brand now has 6 established locations across the Lion City, that boast complimentary Academy, Retail, and F&B offerings. Peter currently holds down the Managing Director role at Yoga Movement.