She Used to Work With Teens in Crisis—Now She Runs a Content Business (Erin Balsa)

Erin Balsa’s journey from teaching troubled teens to becoming a solopreneur in content marketing is anything but conventional. After a rewarding but challenging career in education, Erin found herself pivoting to tech marketing, working her way up to director roles at companies like Predictive Index. But the leap from the corporate world to running her own business wasn’t without its hurdles.

In this conversation, Erin shares the unique challenges she faced transitioning from a public school teacher to a content strategist, the value of following her heart, and the lessons learned along the way. From managing high-stress jobs in social work to navigating the ups and downs of solopreneur life, Erin opens up about the importance of resilience, adapting to change, and staying true to yourself.

Erin opens up about:

• The surprising path from teaching to tech
• How freelancing on the side led to a full-time business
• The challenges and rewards of working for yourself
• Why following your heart is the key to success
• Navigating life as a mom, entrepreneur, and content expert

Things to listen for: (00:00) Dramatic rescue (01:05) Erin's unconventional career path (06:04) High school adventures and moving to Massachusetts (08:11) College decisions and career beginnings (09:46) Teaching and working with troubled teens (11:11) Thank you to our sponsors, Navattic & Appcues (13:49) From public school teacher to marketing maven (26:26) The solopreneur journey (28:55) Navigating career transitions (29:17) Freelancing success and challenges (30:16) Balancing family and work (34:16) The importance of mindset (43:59) Health challenges and business impact (48:36) AI concerns

This episode is presented by: Navattic: Interactive Product Demo Software - https://navattic.com/value Appcues: User Engagement for SaaS - https://appcues.com/value

Resources: Connect with Erin:

• LinkedIn: https://www.linkedin.com/in/erinbalsa/
• Website: https://hausofbold.com/

Connect with Andrew:

• LinkedIn: https://www.linkedin.com/in/andrewcapland/
• Substack: https://media.deliveringvalue.co
• Hire Andrew as your coach: https://deliveringvalue.co/coaching