GTM 53: Hire Slow & Fire Fast with Justin Welsh

Aug 8, 2023

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Justin Welsh helped scale ZocDoc as the Director of Strategic Sales, and later joined PatientPop as the SVP of Sales. Justin currently has over 440k followers on Linkedin and Twitter, and 150k subscribers on the Saturday Solopreneur Newsletter. Justin is also an Angel investor and an advisor for early stage startups.

Justin has bundled all of his learnings into 2 courses that he offers today: The Operating System Digital Course, teaching you how to build a viable meaningful business on Linkedin and the The Content OS Digital Course, which gives you a more holistic strategy around content.

What You Will Learn:

How to nail your LinkedIn presence and strategy.
Common mistakes and misconceptions folks come across when building their social presence.
How to navigate burnout.
How Justin cracked the Twitter code on growth.
The importance of giving yourself KPIs as a thought leader.
The best hacks on how to use your social channels to drive an abundance of inbound leads.

Highlights:
(3:18) The evolution of Justin’s career growth as a solopreneur.

(4:48) The courses Justin built on how to excel as a thought leader on LinkedIn.

(6:33) How to crack the Twitter code.

(13:25) Outsourcing creativity.

(14:50) Using a scheduler for content - which platforms Justin uses for scheduling.

(16:40) Justin’s take on threads.

(19:15) The impactful results that Justin saw as he kickstarted his solopreneur journey.

(22:17) Tips for executives and founders looking to build on LinkedIn.

(25:00) Common mistakes that folks should avoid on LinkedIn.

(27:00) Justin’s experience with burnout before he decided to bet on himself.

(31:35) Justin’s best advice to his younger self.

(33:26) How to motivate your hires to be more active on social.

(37:48) Hot take: Fire Fast!

(41:55) Actionable tips that SaaS teams can implement to drive more inbound.

Guest Speaker Links:
LinkedIn: https://www.linkedin.com/in/justinwelsh/
Twitter: https://twitter.com/thejustinwelsh
Website: https://www.justinwelsh.me

Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

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