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Story at-a-glance
- Research shows setting smaller, more achievable dietary goals like "eat one more portion" is more effective than the standard "five-a-day" recommendation for increasing fruit and vegetable consumption
- The perception of how easy a goal feels matters more than the actual goal itself; participants who viewed their target as achievable consumed more produce regardless of which goal they received
- Simply having any goal improved fruit and vegetable intake compared to no goal at all, highlighting the importance of having a specific target for dietary improvement
- Awareness of current eating habits, not just instruction, significantly influenced long-term intentions to maintain healthier eating patterns
- Rather than aiming for perfection, starting with small changes like focusing on one meal or tracking "one more" serving of fruit daily creates momentum that leads to lasting dietary improvements