Designing A Climate Action Dashboard for Cities: A Deep Dive into Behavioral Science Ep55

What are the behavioral science secrets behind making a climate action dashboard for cities that ACTUALLY gets people to act? In this episode, I'll take you a deep dive into the design theory behind creating a climate action dashboard for a city using a behavioral science-informed approach. I share the importance of distinguishing between action design and graphic design, as well as climate reporting and climate accounting. Climate Action Design is different. It's not "reporting," it's designed to invoke a behavioral response. The aim is to create dashboards and apps that motivate people to take pro-environmental action (not just display data). To get the most out of this episode, please download the dashboard design at this link here while you are listening: https://www.dropbox.com/s/oc3muxbklvh43xc/high-res-dashboard.png?dl=0 1. Show the start, in numbers.2. Show the end, the goal, quantitatively.3. Show a feedback loop score on what you want to change that updates often.4. Identify highly specific actions and track the progress of these.5. Use nested groups (like teams in a game) i.e. cities in a county or classrooms in a school.6. Break the goals down into levels, like a video game or karate belts. Focus on moving people to the next level from where they are at, in increments.7. Give rewards when players achieve a notch in the level, like a badge or prize.8. Always benchmark and compare to the average performance of the group, maybe use a leaderboard. * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com Join my Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL  Follow on:  Twitter @katiepatrick Instagram @katiepatrickhello LinkedIn https://www.linkedin.com/in/katie-patrick/