Deliberate Freelancer
#167: How to Use a “Cornerstone” Piece to Build a Content Marketing Plan, with Cassandra Le
Sep 28, 2023
Cassandra Le, owner of The Quirky Pineapple Studio, discusses the importance of content marketing and shares tips for creating a sustainable strategy. She also explores cultural competence in marketing and the impact of TikTok on Instagram. Additionally, there are productivity tips for freelancers.
37:14
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Podcast summary created with Snipd AI
Quick takeaways
- Creating a cornerstone piece of content and repurposing it into smaller pieces for social media is a key strategy for sustainable content marketing.
- Cultural competence in marketing strategies is crucial for establishing trust and attracting the right clientele by respecting and reflecting diverse cultural backgrounds and identities.
Deep dives
Instagram's Identity Crisis and the Impact of TikTok
Instagram is currently experiencing an identity crisis, possibly due to the rapid growth of TikTok. The team at Instagram is unsure of their next steps, as they see TikTok as a strong competitor. The rise of TikTok has caused some users to view Instagram as inauthentic and curated, while TikTok is seen as more genuine. This cultural shift presents a challenge for Instagram to maintain its user base and address the concerns of its users.
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