Joseph Galbo, Social Media Specialist at the U.S. Consumer Product Safety Commission, rejoins Social Pros to explain how he and his team navigate social media shifts.

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Full Episode Details

Social media is ever-changing. And, in light of these constant shifts, it's important to stay on top of how we can meet our audiences where they are at.

On this episode of Social Pros, Joseph Galbo, Social Media Specialist at the U.S. Consumer Product Safety Commission, makes his second appearance on the show.

Joseph explains how he weathers social media storms and continues to put fun at the forefront of his approach. He also shares his views on the changes at Twitter and Meta.

Plus, he details how he prioritizes social output in a small team, outlines his idea processes and tells us how he achieves flexibility and autonomy to disrupt convention on social.

In This Episode:

3:45 – Introducing Joseph Galbo
6:20 – How USCPSC's voice changed during COVID
10:04 – USCPSC's reaction to changes on social
14:59 – Why Joseph wanted to reassure his audience
20:05 – Social listening and observing change
21:49 – Where should small social teams focus their time?
26:23 – Expressing creativity in a government organization
31:48 – Autonomy at USCPSC
35:20 – Joseph's creative process secrets
39:38 – Advice for social pros

Resources

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