SE4 EP01: 10X Ecommerce Growth Playbook for 2019

Here's a summary of actions to take to drive 10X growth in 2019.

1. Acquisition - The one channel strategy is over
2. Checkout - Upsell upsell upsell - Upgrade your checkout and post-sales processes - AO.com, case in mind
3. Email automation is key - get your flows in order for 2019. Most important flows, welcome series, cart abandonment series, win-back, up-sells,
4. 10X Your Top of the Funnel Traffic - e.g. a YouTube channel, Video, regional TV advertising 
5. Run Flash Sales
6. Evaluate customer feedback - get feedback from customers, customer support logs. Know what is marketing saying?
7. Personalize your brand. Double down on your brand story and amplify

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