46: Connect Your LinkedIn Content to Your Conversations (Part 2 - Business Growth Series)
Feb 17, 2025
Discover the secret to a steady stream of referrals by connecting your LinkedIn activity to offline conversations. Explore a captivating case study showcasing how consistent content leads to valuable business connections. Learn how Social Exchange Theory can deepen relationships and boost referrals. Uncover the Principle of Consistency for smoother dialogue, both online and offline. Gain practical strategies for turning LinkedIn into a powerful tool for engaging, authentic conversations.
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volunteer_activism ADVICE
Prioritize Conversations
Prioritize real, meaningful conversations with your network over constant content creation.
Content still matters, but genuine relationships drive business growth.
volunteer_activism ADVICE
LinkedIn Content Strategy
Share diverse content on LinkedIn, including speaking engagements, polls, and relevant news.
Be consistent, even if you've lapsed in the past; avoid shame and find a sustainable rhythm.
insights INSIGHT
Principle of Consistency
The principle of consistency states that people align actions with commitments to avoid dissonance.
Consistent LinkedIn messaging about your ideal clients and services builds trust and clarity.
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Would you like a steady stream of referrals? In last week’s episode, I shared Part 1 of a business growth strategy. Today, we’re diving into Part 2 and exploring how to connect your LinkedIn content and engagement to your offline conversations, creating a repeatable system for growth.
💡I’ll walk you through a real-world case study where consistent LinkedIn activity led to a valuable business referral.
In this episode, you’ll learn:
How consistent LinkedIn content builds trust and aligns with your offline conversations.
How Social Exchange Theory strengthens your LinkedIn strategy to foster deeper connections and attract more referrals.
Why the Principle of Consistency makes your conversations flow naturally, both online and offline.
How to use LinkedIn updates as a primer for smoother, more authentic conversations.
Practical steps to turn LinkedIn into a tool for engaging conversations.
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‼️ Let’s work together: In my 90-minute intensive, we’ll tackle up to 3 strategic challenges and create your personalized action plan for the next 6 months. You’ll also get access to one of my workshops and workbooks. It’s fast, focused, and effective! Ideal for businesses that have been operating for at least a year and those who are motivated to take action.
The Biz of Nonprofit Consultants