Branding Matters How to Be a Category Leader with Kevin Maney
My guest today is Kevin Maney - a bestselling author, award-winning columnist and Founding Partner at CTA- a consultancy that helps investors, startups and Fortune 500s become category leaders.
Kevinโs critically-acclaimed book Play Bigger, introduces business to the idea of category design and has sold more than 150,000 copies worldwide.
During our conversation we discuss everything from creating a new brand to creating a new business category.
Other topics include:
The value of dominant design
Why disruption is a bad word
How to create a category that matters
And why first to market doesnโt mean squat
I hope you enjoy our conversation and learn a few things to help you with your branding.
๐๐ฟ๐ฎ๐ป๐ฑ๐ถ๐ป๐ด ๐ ๐ฎ๐๐๐ฒ๐ฟ๐ ๐ถ๐ ๐ฏ๐ฟ๐ผ๐๐ด๐ต๐ ๐๐ผ ๐๐ผ๐ ๐ฏ๐ ๐๐ฒ๐ป๐๐บ๐ฎ๐ฟ๐ธ - ๐ข๐ป๐ฒ ๐ผ๐ณ ๐ก๐ผ๐ฟ๐๐ต ๐๐บ๐ฒ๐ฟ๐ถ๐ฐ๐ฎโ๐ ๐บ๐ผ๐๐ ๐๐ฟ๐๐๐๐ฒ๐ฑ ๐บ๐ฒ๐ฟ๐ฐ๐ต ๐บ๐ฎ๐ธ๐ฒ๐ฟ๐ ๐ณ๐ผ๐ฟ ๐ผ๐๐ฒ๐ฟ ๐ฐ๐ฌ ๐๐ฒ๐ฎ๐ฟ๐.
From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified โ you can rest assured ethical sourcing and sustainability are front and centre. If youโre looking for help with your next project, email brandingmatters@genumark.com
BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.
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About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!
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