12. Marketing team restructures | Signs its time to restructure your team and what to consider as you do it

Host Ty Hayes addresses the monster in the room that plagues many marketing teams - the ‘Frankenstructures’ of unrecognisable, disconnected, marketing teams.

They are common phenomena, but if left unchecked lead to team dysfunction, misalignment, politics and ineffectiveness. 

Ty shares:

• The nine telltale signs that it's time to restructure your marketing team
• The four common reasons that these ‘Frankenstructures’ are created and why they are so hard to tame;
• Seven simple things you can do right now to re-align your marketing team
• Using a “design thinking approach” to help remodel your team.

There is also a giveaway in the podcast so make sure to keep your ears out!

Ty Hayes is the host of the CMO Leadership Podcast, and the Founder of Growth Generators.

Ty has 20 year's international marketing experience and during his career as a Chief Marketing Officer he built and led Australia’s Marketing Team of the Year (AMI Awards) and was recognised as one of Australia’s top CMOs (CMO50 by IDG).

Ty has worked with Deloitte on large organisation-wide transformation projects, has led multiple team restructures as a CMO, and now through Growth Generators helps other CMOs to design and build modern marketing teams that drive growth.

Have you ever worked in a Frankenstructure? Are you in one now? Make sure to tune in to find out what you can do to tame the beast.

References

• High5 Test.
• 16 Personalities Test.

Contact Growth Generators

• Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 3-stage framework for marketing team transformation. Follow or connect with Ty on LinkedIn.

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This episode was produced by Dylan Todd and edited by Lewis Hallam.