Leadership, Brand Strategy & Transformation - Minter Dialogue cover image

Leadership, Brand Strategy & Transformation - Minter Dialogue

How to be a Great Leader and Build Trust with INSEAD Professor Gianpiero Petriglieri (MDE310)

Jan 13, 2019
33:58

Minter Dialogue Episode #310


Gianpiero Petriglieri is a leading professor of management at INSEAD, with a focus on leadership and learning. In this conversation, we look at the most important qualities of leaders in today's business environment. As Professor Petriglieri calls it, leaders need to be both engineer and novelist. We also discuss the importance and role of ethics, the place of politics in business, and leadership of brands in a multinational conglomerate organisation. 


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