#45: Cole & Cody Hock - Founders of Up North Management | Creator-Led Businesses | Sports content creators | Building a talent agency & the future of it | How startups & brands can leverage creators

Cole and Cody Hock are Forbes 30 under 30 co-founders with a background in the music and law industries which fueled their journey to creating Up North Management. 

Up North is a diversified entertainment & media company specializing in talent management, brand building, creative content, and original business ventures.

They represent top content creators in the digital space division and incubate and launch creator-led brands in partnership with creators, such as Enjoy Basketball with Kenny Beecham.

Chapters:

(04:10) How they signed their first clients

(06:20) Different social media platforms + daily life of creators

(09:20) Operations of a talent agency 

(11:00) Building a creator-led business

(16:30) Business model + where agency space is headed

(20:10) What are brands looking for?

(23:15) Advice for startups/brands looking to use creators

(25:00) Trends to watch in sports media

.

Cole Hock & Cody Hock:

Website: https://www.upnorthmgmt.co/

LinkedIn: https://www.linkedin.com/in/cody-hock-33961479/

LinkedIn: https://www.linkedin.com/in/cole-hock-2b80a696/

.

Andrew Petcash:

🏠 Website: https://profluence.com

✉️ Newsletter: https://www.petcashpost.com

🎙 Podcast: https://profluence.com/podcasts/

🐣 Twitter: https://twitter.com/andrewpetcash

🕺 TikTok: https://www.tiktok.com/@andrewpetcash

📸 Instagram: https://instagram.com/andrewpetcash

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/

.

Thanks for listening!