Episode 119: Dark Social: How to create awareness and generated demand in the communities with Arthur Castillo

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In the new episode of Full-Funnel Live with Arthur Castillo (Chili Piper) we cover:


- How Chili Piper drives awareness through Slack communities: examples of dark social programs
- How to measure the success of your dark social & community engagement strategy
- How to define engaged accounts and proceed with nurturing and activation


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Arthur Castillo: https://www.linkedin.com/in/arthur-castillo/