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Full-Funnel B2B Marketing Show

Episode 119: Dark Social: How to create awareness and generated demand in the communities with Arthur Castillo

Nov 20, 2023
01:01:43
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel


In the new episode of Full-Funnel Live with Arthur Castillo (Chili Piper) we cover:


- How Chili Piper drives awareness through Slack communities: examples of dark social programs
- How to measure the success of your dark social & community engagement strategy
- How to define engaged accounts and proceed with nurturing and activation


On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

Arthur Castillo: https://www.linkedin.com/in/arthur-castillo/

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