Selling In The Motor Trade I Work For You with Daksh Gupta
It’s with great pleasure we share our interview with Daksh Gupta, Group CEO of Huws Gray. We discuss how he started his working life, his career progression and transferring motor trade skills to other industries.
Daksh still has strong automotive ties and continues to work and advise in his roles with Ford and the IMI.
An inspirational discussion which has something for everyone, whether your selling cars, working in service or managing a team.
Here are the highlights:
{02:12} Where it all started
{13:58} Steps into Management
{17:37} All about the numbers
{23:02} Mentors
{31:34} Supergroups
{45:12} Agency
About Symco Training:
Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only inspiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.
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