The Tony Robbins Podcast From Fans to Shareholders: How Individuals Can Now Invest In Professional Sports
Sep 3, 2025
Join Sam Kennedy, President and CEO of the Boston Red Sox, alongside Ian Charles and David O'Connor from Arctos Partners, as they dive into the exciting new world of investing in professional sports. They discuss how MLB's 2019 rule change opened up franchise ownership to individual investors. The trio explores the impact of private equity, emerging technologies, and the evolving landscape of collegiate sports. With insights on valuation dynamics and fan engagement through innovation, this conversation is a treasure trove for sports enthusiasts looking to invest!
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Sports As An Uncorrelated Asset
- Sports franchises are an uncorrelated asset class that can reduce portfolio risk when added to diversified holdings.
- Franchises combine legal monopolies, generational fans, real estate, and valuable media rights that drive long-term value.
Monetize College Brands Carefully
- Help universities monetize local brand power by improving fan and player experiences to unlock incremental revenue.
- Reinvest that revenue into both experiences rather than extracting value from the fragile collegiate ecosystem.
Why Fenway Chose Arctos
- Sam Kennedy recounts Fenway's choice to partner with Arctos because of long-standing relationships and shared operating experience.
- The deal stemmed from MLB rule changes that allowed institutional investment and Fenway's need for capital and expertise.