This story is a surreal, escapist journey into the true story about how the Savannah Bananas became exceptional by being the exception. This minor league baseball team has majorly passionate fans -- with more social media success than some of the biggest teams in the Major Leagues, and a plan to disrupt the MLB itself.

This story is told through the ever-optimistic, yellow-tux wearing Jesse Cole, the owner of the team.

Not a fan of the sport? No worries. This isn't really a story about baseball. It's a story about our collective desire to make things that matter -- to ourselves, certainly, but to those we serve most especially.

This is a story about what it means to truly build something that is, in Jesse's words, "fans first" -- and all the weird, wacky, wonderful things that follow.

SHARE THE SHOW:

Help others find Unthinkable in their favorite podcast player by sharing this link: jayacunzo.com/unthinkable-podcast

***

IN THIS EPISODE:

Andrew and Pete of ATOMIC: atomic.site // twitter.com/AndrewAndPete

***

MORE FROM JAY:

Playing Favorites newsletter: stories and frameworks for creating work that resonates.

Coaching and consulting: Hire Jay to work with you 1:1 on the most important elements of your brand or projects.

Or, hire Jay to develop and/or host a show for your brand: jayacunzo.com/shows

***

SPONSOR: The Juice

The Juice is like Spotify for B2B learning: a beautiful, curated collection of the best creators and resources serving sales and marketing pros today. Learn more and try it free at thejuicehq.com

Connect with Masooma Memon on The Juice or on Twitter.

***

CONNECT WITH JAY ELSEWHERE:

Website

Twitter and LinkedIn

Email: jay@unthinkablemedia.com

***

PRODUCTION:

- Creator, host, writer, editor, sound design: Jay Acunzo

- Producer and researcher: Ilana Nevins

Why Lexi Thompson's Maxfli deal is so fascinating, gear changes at Pebble and PGA Show reax