Across the Pond Episode 2: The biggest marketing & sales challenges facing insight agencies

The hosts tackle the pressing challenges insight agencies face in marketing and sales. They debunk the myth that great work alone attracts clients, stressing the need for proactive strategies. The discussion highlights enhancing client engagement post-COVID and the operational shortcomings many agencies encounter. Importantly, they advocate for prioritizing client value over mere service capabilities, positioning agencies as problem-solvers. A fresh perspective on strategic planning and education is also proposed to improve communication with clients.