How Sports Collectibles Became A $1 Billion Business With Ken Goldin
May 28, 2024
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Ken Goldin, Founder of Goldin Auctions, discusses the rise of sports collectibles market, investment firms entering the space, and highlights like Kobe Bryant card and game-used jerseys. He also talks about the rarity and value of Tom Brady's Patriots jersey, economic influence on collectibles, and challenges of showcasing valuable items on TV
Speculators and influencers caused a trading card price surge followed by a market downturn due to leveraged investments.
A market recovery in 2023 saw a rise in key collectibles' prices, with basketball items experiencing significant fluctuations.
Deep dives
The Peak and Decline of the Trading Card Market
According to Ken Golden, the trading card market reached its peak on January 31st, 2021, with the sale of two PSA10 Michael Jordan rookie cards for $720,000 each. Influencers and speculators contributed to a surge in prices, followed by a significant downturn due to leveraged investments. This led to a sudden influx of trading cards in the market, causing a decline in prices.
Market Recovery and Shift to Long-Term Investments
2023 marked a shift towards a market recovery with a focus on long-term investments. Speculators and leveraged investors exited the market, leading to a rise in prices of key collectibles such as Kobe Bryant, Mickey Mantle, and Michael Jordan items. The market saw a gradual increase in prices throughout 2023 and 2024, with a noticeable stabilization in trading card prices.
Differentiation in Price Trends across Sport Memorabilia
Basketball collectibles experienced the most significant price fluctuations, followed by football, while baseball and hockey items remained more stable. The memorabilia market, including items like game-used jerseys and bats, saw a steady increase in prices. Limited supply and historical significance contributed to the rise in value of sports memorabilia, attracting both collectors and long-term investors.
Ken Goldin is the Executive Chairman and Founder of Goldin Auctions, the leading marketplace for trading cards, collectibles, and memorabilia. We discuss how collectibles became such a big business, some of Ken’s favorite items, his Netflix show, investment firms entering the space, and much more. Enjoy!
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