ASOM Pod EP51: Inside SubSummit 2025: A Behind-the-Scenes Tour of the Biggest Subscription Event
John Roman (CEO of BattlBox) and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) take you on a boots-on-the-ground tour of SubSummit 2025 in Dallas—no boring recap slides here. From immersive booths and epic entrance setups to hosted buyer programs and jam-packed breakout sessions, they explore how the subscription industry is leveling up. Along the way, they highlight standout keynotes, behind-the-scenes convos, and some truly creative brand experiences. Whether you missed the event or just want the insider scoop, this episode captures the energy, innovation, and connections that make SubSummit the go-to for subscription-based businesses.
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Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/
Alia - An app that is revolutionizing how brands turn website visitors into loyal customers. With some of the highest performing pop ups in eCommerce, Alia is helping brands ditch traditional webforms and double down on education, personalization and conversion. We highly recommend you check out :https://www.alialearn.com/
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00:00 Introduction
00:28 Exploring the SubSummit Venue
02:08 Hosted Buyer Program Overview
03:00 Walking Through the Booths and Activities
04:23 Special Guests and Interviews
06:02 Conference Enhancements and Experiences
09:34 Final Walkthrough and Observations
12:03 Exploring the Event Venue
12:35 Diving into the Speaker Tracks
13:48 Enjoying the Event's Delicacies
16:08 Checking Out the Podcast Studio
19:44 A Peek into the Main Stage
23:17 Wrapping Up the Event Tour
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