We Are ETH cover image

We Are ETH

Reimagining Architecture with Traditional Craft and Modern Design with Guillaume Othenin-Girard

Mar 20, 2025
Guillaume Othenin-Girard is an ETH Zurich alumnus, assistant professor at the University of Hong Kong, and co-founder of the Architectural Land Initiative. He delves into how architecture bridges history and social impact, sharing his experiences working on a Dezeen Award-winning project in Peru that emphasizes community and sustainability. He also discusses the challenges of teaching design during the pandemic, the significance of traditional construction methods, and the importance of interdisciplinary learning in shaping future architects.
24:14

Podcast summary created with Snipd AI

Quick takeaways

  • Guillaume Othenin-Girard emphasizes the significance of integrating traditional construction methods with modern architecture to promote sustainability and cultural heritage preservation.
  • The challenges faced during online design education amid the COVID-19 pandemic highlighted the necessity for adaptability and digital collaboration in architectural learning.

Deep dives

The Impact of Modernization on Architecture

Modernization in architecture is often perceived as synonymous with reinforced concrete and glass, creating a stigma against traditional construction methods associated with poverty. This viewpoint overlooks the innovative solutions and remarkable inventions that have emerged from traditional architecture throughout history. The discussion highlights the importance of recognizing the value inherent in cultural building practices, which have evolved to accommodate local contexts and materials. Such traditional methods can offer sustainable alternatives to modern building practices, challenging the notion that they are inferior.

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