Where the Online Coaching Industry Is Heading (And How to Thrive in What’s Coming Next)

It feels like everything is shifting in the online coaching world lately, doesn’t it? In this episode, I’m pulling back the curtain on the five biggest trends reshaping our industry right now.

Whether you’re tired of spinning your wheels trying to sell low-ticket offers, or you’re burnt out from the constant hustle of content creation, this episode is going to help you understand why things feel harder than they used to, and what you can do to shift into a more sustainable, profitable business model.

I’ve been in this space for over a decade, and I can confidently say the past year and a half has brought some of the fastest and most dramatic changes I’ve ever seen.

I’m sharing what’s working (and what’s not) when it comes to offers, marketing, and sales, and giving you actionable insights on how to stay ahead of the curve.

If you want to thrive online in 2025 and beyond, this is a must-listen.

Timeline Summary:

[0:00] - Welcome back! Let’s talk about the big changes happening in the online business space. [1:48] - Why your old strategies may not be working anymore—and the course correction you need now. [3:04] - How sales cycles have shifted and what it means for your business growth. [7:06] - The course creator bubble is bursting—here's what to focus on instead. [14:35] - Why content creation alone won’t cut it anymore, and how to lean into your story and thought leadership. [23:48] - High-ticket, low-volume is the winning business model for most coaches and practitioners in 2025. [29:00] - How human connection is becoming your most valuable offer feature, even for scalable offers [34:00] - Why evergreen sales models are outperforming traditional launches in the health industry. [41:50] - Recap of all five trends and why now is the time to adapt.

Top Quotes from the Episode:

• "People are no longer buying content. They're buying conviction, connection, and transformation."

• "Courses aren’t dead, but the course creator bubble is definitely bursting."

• "The people who are succeeding right now are the ones with systems that create consistent touchpoints."

• "You can bake authentic connection into your offer without burning yourself out on one-on-one sessions."

• "Evergreen enrollment isn’t just easier—it’s more aligned with how people make decisions today."

Links & Resources:

• DM me the word "INFO" on Instagram to get my free training: @lauraschoenfeldrd

Closing Thoughts: If this episode opened your eyes or gave you a fresh perspective, I would be so grateful if you left a review on Apple Podcasts! Your feedback helps other incredible coaches and practitioners discover the show and helps me continue to bring valuable insights your way. Don’t forget to rate, follow, and share this episode with a friend who needs to hear it!