EP026 - Augmented Reality and Virtual Reality Deep Dive

EP026 - Augmented Reality and Virtual Reality Deep Dive

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Augmented Reality and Virtual Reality Deep Dive:

A. Background - A look at what is driving AR/VR, what the differences between AR/VR are

B. The hardware players

• Microsoft Hololens
• Magic Leap
• Oculus Rift
• Samsung Gear VR
• HTC Vive
• Sony Playstation VR
• Google Cardboard
  • Matel ViewMaster VR
  • Android VR
  • New Google VR Exec - Amit Singh
• Apple
  • Rumors
  • Patents
• Amazon
  • Job Postings
  • Patents

C. Our take on the players and experiences

D. AR/VR and retail

1. Vendors
   • Blippar
   • Cimagine
   • Marxent
2. Use Cases
   • Store Design - TMobile
   • VR In-Store / Out of Home
     • Google Project Tango / Aisle411 / Walgreens (Video)
     • Modiface - Sephora
     • Modsy - Home visualization
   • AR In Home
   • AR & VR Branding/Marketing
     • Toms Shoes
   • VR In Home
   • VR In-Store
     • TopShop Fashion Show
     • Lowes Holoroom

Misc Links:

• Jason's Retail AR concept from 2010
• Stanford Virtual Human Interaction Lab

Episode 26 of the Jason & Scot show was recorded on Thursday, May 11th, 2016.

http://retailgeek.com/podcast

Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.