“Rather than trying to hack your way into winning, focus on your customer and provide the best possible content, experience, answers, and trust,” says Elizabeth Irvine, Senior Director of Growth Marketing at Siteimprove.

In this episode of The Content Cocktail Hour, Jonathan Gandolf is joined by Elizabeth Irvine as they discuss the fine balance between fundamentals and the latest marketing trends. Elizabeth shares her perspective on finding a solid footing in the world of digital marketing, particularly amidst the noise of AI and growth hacking. She also emphasizes the importance of solid marketing foundations like SEO, content quality, and user experience, especially when looking to scale marketing efforts.

In this episode, you’ll learn:

How to balance marketing basics with AI and growth hacking
Why clear content and messaging are key in AI-driven marketing
The importance of understanding your customers’ language

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Explore AudiencePlus: https://audienceplus.com

Connect with Elizabeth on LinkedIn: https://www.linkedin.com/in/elizabethdunlea/

Explore Siteimprove: https://www.siteimprove.com/

Timestamps:

(00:00) Intro

(01:23) Discussing growth marketing

(03:01) Balancing basics and growth hacking

(07:15) SEO and AI in marketing

(11:39) The perpetual answer for anything SEO

(14:57) Staying updated in the marketing space

Balancing Innovation and Fundamentals in Marketing with Elizabeth Irvine, Siteimprove