Ep 47 | The Schism in Marketing; Data-Driven Creative with Steve Mattey, Managing Director at HH Global, Interactive

In Episode 47 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Steve Mattey, Managing Director at HH Global, Interactive, where they discuss the role of data in the new age of marketing, which includes;

• Data & Marketing, Post Covid
• The change in behaviours of consumers
• The schism in marketing between creative and data
• Top-Down (The Big Idea) V Bottom Up (Data-Driven)
• The importance of creating the perfect learning loop
• Why traditional agencies have “fallen asleep at the wheel”
• Digital Transformation can’t happen without Data
• The rise of data-driven creative
• Why we’re in the perfect storm for cultural transformation to occur
• Data is now common currency for decision making
• Why marketing teams are fearful of the new landscape
• The importance of having the right people
• How data is the engine room to deliver creative
• Digital transformation is not just tech it is mindset and behaviour too
• The relationship between Data, Marketing and Technology