In Episode 47 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Steve Mattey, Managing Director at HH Global, Interactive, where they discuss the role of data in the new age of marketing, which includes;
- Data & Marketing, Post Covid
- The change in behaviours of consumers
- The schism in marketing between creative and data
- Top-Down (The Big Idea) V Bottom Up (Data-Driven)
- The importance of creating the perfect learning loop
- Why traditional agencies have “fallen asleep at the wheel”
- Digital Transformation can’t happen without Data
- The rise of data-driven creative
- Why we’re in the perfect storm for cultural transformation to occur
- Data is now common currency for decision making
- Why marketing teams are fearful of the new landscape
- The importance of having the right people
- How data is the engine room to deliver creative
- Digital transformation is not just tech it is mindset and behaviour too
- The relationship between Data, Marketing and Technology
Driven by Data: The Podcast