
Decorating Pages: TV and Film Design Designing Hollywood: Julie Berghoff’s Stunning Vision Behind “The Studio”
Jun 5, 2025
Julie Berghoff, a talented production designer, shares her secrets behind the immersive design of Apple TV+'s The Studio. She reveals how she was inspired by Frank Lloyd Wright's architecture, creating historically rich environments in a tight seven-week timeline. Julie discusses collaborating with Seth Rogen and reflects on how color choices enhance character experiences. Delve into her intricate world-building techniques, and learn how she balances creative energy with the pressures of production.
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Align Sets With Wardrobe Colors
- Collaborate early with costume and wardrobe to influence interior color palettes.
- Use the wardrobe's color choices to inform set tones so characters feel integrated into their environments.
Architecture Shapes Studio Identity
- Julie Berghoff blended Frank Lloyd Wright, Art Deco, and studio-era references to create a believable 100-year-old studio.
- She pulled architectural elements across Wright's work to craft a cohesive studio identity that reads onscreen.
Seven-Week Build Crunch
- Julie had roughly two to three weeks of design and then they set-designed, built, and decorated the studio in under seven weeks.
- The compressed schedule forced fast decisions and intense collaboration with her team.

