Minter Dialogue #62 -- This interview is with Sterling Proffer, whom I met at SXSW2013. Sterling works at one of the more fascinating and disruptive companies: Vice Media. Vice are publishers, aggregators, curators, and social platforms. As Director of Platform at Vice, Sterling's job is to help them navigate that world and position them across every place the audience can find them. I believe that the lessons for brands are multiple. A stimulating discussion to say the least. Enjoy the show!
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Leadership, Brand Strategy & Transformation - Minter Dialogue