George Breare and Tom Bassam are joined by SportsPro's resident American and community lead Chris Stone to interrogate the forever booming business of the Super Bowl. The NFL title game continues to wrack up gaudy numbers and 2022 edition looks like it is going to be no different.
Talking points:
- The media outlook for this year's Super Bowl (2:53)
- How has the NFL made the game so big? (7:13)
- The commercial business of the Super Bowl and what's new this year (18:42)
- Star power or lack thereof (26:16)
- The economic impact of hosting the Super Bowl (36:18)
