Marketplace Why employers are flocking to Utah County
8 snips
Jun 4, 2025 Nela Richardson, ADP's chief economist, joins host Kai Ryssdal to explore the booming labor market in Provo, Utah. They discuss how the area's youthful population and strong LDS community provide a robust labor force that attracts major employers. The vibrant tech culture, highlighted by companies like Qualtrics, is examined alongside the local business process outsourcing sector's recruitment challenges. Additionally, they touch upon the historical context of U.S. taxation and the implications of China's rare earth export restrictions.
AI Snips
Chapters
Transcript
Episode notes
Dirty Soda Culture at Qualtrics
- At Qualtrics' Provo headquarters, visitors experience the local 'dirty soda' culture unique to Utah.
- The soda bar with numerous syrup flavors offers a blend that is popular yet divisive among visitors.
Youthful Demographic Drives Economy
- Utah County has one of the youngest labor forces in the U.S., with a median age of 25.5.
- This youthful demographic supports a strong labor pool and a dynamic, entrepreneurial local economy.
Young Workforce Fuels FoundEver
- FoundEver, a global contact center, thrives in Utah due to the young demographic near universities.
- Local college students bring language skills and low turnover, but entrepreneurship poses retention challenges.