Roland Pokornyik - Email Design Systems, Building Products, Finding Your Channel and Niche!

Today I’m joined by Roland Pokornyik, the founder of Chamaileon.io.  Roland decided to become an entrepreneur at age 16 and has been on a journey building software products online ever since.  While riding a train one day, he looked at his email.. and it dawned on him that they look pretty bad on mobile devices.  And that’s when he decided to enter the ‘email builder’ market and develop his first product with friends back in 2012!

We dive into that journey a bit and then talk about his service and email building.  He’s not actually an email service, but a platform for teams to take advantage of an Email Design System.  We talk about the benefits of such a system.  And his thoughts around email in general.

Through that we also talk a lot about the challenges of marketing such products.  And how important it is to find a niche, focus on a narrow product and look for ‘your’ channel.  Because it’s different for all of us!  There isn’t a one size fits all solution and things have gotten much more competitive in recent years; so there are challenges around that and that’s why it’s so important to narrow your focus.

Great conversation with someone ‘building stuff on the web’.  Dive in and get ready to be inspired!