Opting out of Comcast's Data Storage

Comcast's Xfinity automatically opts customers in to allow the company to store sensitive personal information, including race, ethnicity, political affiliations, or philosophical beliefs. While the company does not sell this data, it is used for personalized ads and recommendations. Customers can take steps to opt out of Comcast's data storage by visiting Xfinity's privacy center and reviewing their privacy preferences. However, there are limitations to the privacy options. Customers in states with supplemental privacy legislation, such as California, Colorado, Connecticut, Utah, and Virginia, have the right to request more details about their collected data and have it deleted if necessary.