From Wall Street to Construction Technology: How a Finance Expert Rebuilds the Construction Sector | Lisa Giuffra Diaz of Turf Advisory

Apr 30, 2024

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EPISODE 406: How can a finance expert reshape the construction world and demonstrate its urgent need for cutting-edge technology?

In this week’s episode, join my co-host Tannis Liviniuk and me as we dive into the extraordinary journey of Lisa Giuffra Diaz–a former managing director at Goldman Sachs turned construction technology trailblazer and mentor.

With over two decades of financial expertise, Lisa shares her unique transition from Wall Street to spearheading innovation in construction.

Today, we explore the role of technology in addressing industry challenges and the need for diverse perspectives and ethical leadership in driving construction innovation.

Moreover, we talk about Lisa’s passion for mentoring and preparing the younger generation for diverse career paths in construction and how this can impact the industry as a whole.

Join us in this riveting discussion now.

Let’s get started!

Key Takeaways:

Introduction (00:00)

From Wall Street to construction (01:47)

How Turf connects with construction tech companies (06:11)

Finding pain points in the construction tech world (10:37)

3 key traits of an archetype founder (14:47)

Red flags to look out for when working with an entrepreneur (19:02)

Linking diversity with innovation (22:40)

Exposing the younger generation to construction (29:16)

Career pathways in construction (39:19)