Strategic Private Money Raising: Jay Conner Raised $2 Million in 90 Days

***Guest Appearance

Credits to:

https://www.youtube.com/@wealthjuiceofficial 

"Jay Conner’s Blueprint for Making $78,000 Per Deal (Using None of His Own Money)"

https://www.youtube.com/watch?v=jBUNCddrdKY 

In a recent episode of the Raising Private Money podcast, Jay Conner joins Cory Jacobson and Ryan Bevilacqua on The Weekly Juice Podcast, where Jay shares invaluable insights on private money lending and creative financing strategies that have propelled his successful career. This post delves deeper into Jay's methodologies, illustrating how real estate investors can leverage private money and unique financing options to thrive even in challenging market conditions.

The Journey to Private Money

Real estate can be both lucrative and challenging, often requiring innovative approaches to financing. For Jay Conner, this realization came when traditional financing avenues were abruptly closed off. In 2009, his local bank cut off his line of credit with no warning, prompting him to find an alternative to keep his business afloat.

Discovering Private Money and Self-Directed IRAs

Fortunately, Jay’s friend Jeff introduced him to the concept of private money and the power of self-directed IRAs. These tools enable investors to source funds outside conventional banking channels, essentially democratizing access to capital. Inspired, Jay researched how individuals could use retirement funds to finance real estate investments and began formulating a strategy.

Establishing Trust Without Desperation

One of the key tenets of Jay’s approach is the emphasis on trust. He advises investors to avoid discussing specific deals in initial conversations with potential private lenders. Instead, he focuses on educating them about the private lending program. This approach centers on building trust and interest without appearing desperate for money.

Crafting an Attractive Lending Program

When explaining his lending program, Jay shares specifics like interest rates, note lengths, and emergency call options with potential lenders. Offering an 8% annual interest rate—a notable increase from the usual 3-5% local CD rates—Jay makes a compelling case for investors. The program’s clarity and attractive returns have successfully attracted 47 private lenders.

Leveraging Connections and Networking

Jay’s first significant success in raising private money involved an indirect approach. A trusted acquaintance, Wayne, helped him connect with investors interested in the higher returns offered by Jay’s program. By leveraging Wayne’s extensive local network, Jay was able to secure a $250,000 investment from a somewhat skeptical potential lender. This established a pattern for Jay, wherein he treated private lenders like a bank, setting clear, upfront terms for returns.

Real Estate Projects and Profit Strategy

Jay’s borrowing strategy also stands out as methodical and calculated. He typically borrows 75% of a property’s after-repaired value (ARV), ensuring investments are backed by solid real estate. For instance, on a property with an ARV of $200,000, Jay might borrow $150,000, ensuring a $50,000 check at purchase, less closing costs. This method ensures profits upfront and upon sale, without initial personal fund investment.

Combining "Subject To" and Private Money Lending

Jay has mastered the use of the "subject to" strategy, allowing him to take over existing mortgages without the original lender’s consent while managing monthly payments. When combined with private money, this strategy allows Jay to finance repairs or cover back payments without using personal funds. This hybrid approach provides flexibility and liquidity,