As it relates to Search Engine Optimization (SEO), I love trying a ton of things and seeing what works. One platform I've seen work very well for Small Business SEO over the last two years is Google My Business. Having an accurate, optimized profile, as well as posting regularly are things that can really help small businesses succeed in terms of being found on Google above their competitors.

Another thing that everyone already acknowledges as very important is generating positive customer reviews on Google. But what businesses don't realize is that replying to each Google review is also a best practices that should always be implemented. This podcast explains how and why.