Own Your Business Social Media Must-Dos for 2025
Jan 20, 2025
In this engaging discussion, wedding photographer Abby Jiu shares her 15 years of expertise as she navigates the complex world of social media. She emphasizes the transition to the luxury space and the essential relationship between social media and business growth. Abby reveals three must-do strategies for Instagram right now and reflects on a crucial lesson she wishes she had learned earlier. With insights on authentic branding and effective content creation, she provides invaluable advice for wedding professionals looking to elevate their online presence.
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From Craigslist to Luxury Studio
- Abby Jiu started her wedding photography business from Craigslist at $200 per job and has grown over 15 years into a luxury studio with a team.
- Her career transition was gradual, combining sales skills from pharmaceutical sales and passion for photography to build success.
Social Media Builds Referral Trust
- Business growth in luxury wedding photography relies heavily on planner relationships and social media presence.
- Social media acts as proof and social currency to build trust and referrals with planners and clients.
Client Journey Must Flow Smoothly
- The client buying journey includes referral, social media presence, website quality, discovery call, and proposal quality.
- Each step must align to communicate value and secure high-end clients effectively.