Fifth Wrist Radio Piece Unique - Bada** cases and dials with Yu of AndoAndoAndo
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Jul 25, 2023 Yu Ando, a visionary microbrand owner and parts designer at AndoAndoAndo, discusses his boundary-pushing dial and case designs for the watch modding community. He shares insights on the evolution of watch customization, emphasizing the shift towards personal preference in design. Yu also addresses the challenges of watch manufacturing, including date window alignment and sourcing materials. The conversation dives into innovative projects like the A-2 Mod Case and the collaborative spirit that drives enthusiasts to create unique pieces. This lively chat sparks inspiration for aspiring watchmakers!
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Yu Chooses Unique Microbrand Path
- Yu Ando found the microbrand watch scene repetitive and uninspiring, so he started a unique microbrand with original designs.
- He noted the modding community's passion and helpfulness as even more engaging compared to microbrand buyers.
Yu's Journey To Microbrand
- Yu's background includes environmental design and product reviews for Japanese media like Kotaku and Lifehacker.
- The COVID pandemic gave him time to design his own microbrand watch, starting with a desire for distinct style.
Modding Community Welcomes Beginners
- Many watch enthusiasts admire modding but don't know how or where to start.
- The watch modding community online is welcoming and sharing, helping newcomers overcome intimidation.