The Story of a Brand Little Bellies - When it Comes to Kids, Every Bite Counts
I loved this conversation with Clive Sher, President & Co-founder of Little Bellies.
As a parent myself, I’ve heard many brands talk about “organic” or “better-for-you” snacks, but I’ve never heard anyone break it down the way Clive did. From the very start of our chat, I could tell how thoughtful and intentional he and his team are about what goes into their products.
Their mission goes beyond just offering snacks; it’s about guiding parents and children through each age and stage of development in a way that feels supportive, safe, and truly considered.
What struck me most was how Clive described the philosophy behind Little Bellies’ product design, encompassing everything from motor skill development to palate shaping, and avoiding what he calls “health washing.”
It’s a level of care that’s rare in this space, and it gave me a whole new perspective on how much food choices at an early age matter. Honestly, I was blown away.
Here are a few highlights from the episode:
* The story of how a family need, his nephew’s severe food sensitivities inspired the founding of the company nearly 20 years ago.
* Why organic is only the starting point, and how Little Bellies avoids “pseudo-confectionery” by creating truly age-appropriate foods.
* The challenges of launching in North America in 2020, right as the pandemic hit, and how agility helped them adapt.
* A fascinating look at their “age and stage architecture” that supports children from seven months through toddlerhood with carefully designed textures, shapes, and flavors.
* The commitment to brand integrity and why they refuse to compromise, even when retailers request products that don’t align with their values.
Join me, Ramon Vela, as I listen to this episode and discover why Little Bellies isn’t just another snack brand; it’s a partner for parents who want the very best for their children. You’ll find this conversation inspiring, thoughtful, and eye-opening.
For more on Little Bellies, visit: https://littlebellies.com/
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