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The Data Stack Show
The PRQL: Bridging Marketing and Technology Through Data-Driven Leadership with Brian Schwartz of SIZE
Dec 16, 2024
Discover how marketing and data teams can effectively collaborate to boost business outcomes. Explore the complexities of data-driven decision-making and its impact on marketing strategies. Learn from a seasoned expert about the evolving relationship between technology and marketing. Gain insights into the different approaches companies take to harness data for improved results. This conversation dives deep into bridging the gap between creativity and analytics.
02:55
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Quick takeaways
- The podcast discusses an innovative advisory model that integrates former executives to provide strategic guidance across various operational areas, enhancing investment decisions.
- It emphasizes the importance of collaboration between data teams and marketing teams, as effective partnership can significantly improve data-driven marketing strategies and overall company success.
Deep dives
Advisory Model and Investment Strategy
The discussion highlights a unique advisory model employed by a firm that supports late-stage companies by providing strategic guidance across multiple disciplines. This model showcases the integration of former executives who are able to address various operational issues such as supply chain, finance, and human resources, in addition to marketing. The firm aims to add significant value by gaining insights into the inner workings of the companies it advises, which in turn informs their investment decisions. This dual approach not only offers comprehensive support to businesses but also allows the advisory firm to pursue strategic investments that align with their insights.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode