Episode 5: Content Marketing For Freelancers

Hosted by  Brennan Dunn and  Eric Davis.

Show Notes

• 00:10  - Content Marketing
• Making information available for personal gain/recognition
• Duct Tape Marketing: John Jantsch
• Getting to know you
• 03:51  - Getting content in front of people
• Blogging
• Screencasting
• Publishing eBooks/PDFs
• Podcasting
• 05:24  - Promoting and building an audience
• Write with the intention of appealing to a specific audience
• Collect email addresses
• Infographics
• 07:38  - Appealing to potential clients and peer developers
• Be business-focused
• Hold impromptu marketing events
• Referrals
• 10:27  - Working locally and organically
• Building bits of content that reinforces what you’re good at
• Revealing specifically where you are located and how to contact you
• 13:14  - Advantages of working locally
• Time zone
• In-person meetings
• Puts people at ease
• 14:26  - How to market and network
• Chamber of Commerce events
• Community College talks
• Libraries
• 16:32  - Recycling and tweaking content
• 16:49  - Online marketing
• Guest blogging
• Podcast interviews
• Establish yourself in different communities (i.e. Facebook)
• 20:16  - Figure out your niche

Resources

Eric  -  Levenger Circa and  Staples Arc notebooks.  15 Minutes to a More Creative You: Steve Leveen

Brennan  -  5 Pricing Tips to Earn More on Client Projects: Ruben Gamez

Action Steps

Instead of writing a blog post for your own blog, find a different blog or a podcast that accepts guests and get yourself booked.

Next Week

Sales Pipelines

Transcript

We’re hoping to get a transcript later.