Park Howell, Founder of Park & Co. and Host of the Business of Story Podcast, joins the Content Pros Podcast to discuss why storytelling is essential for the survival of business (and our species) and how to do it well.

In This Episode:

Why stories are important from a Darwinian perspective
Park Howell's 10-step story cycle process for great storytelling
What is the right length of story for today's attention span
What to say to cynics who don't believe in the power of storytelling
How to get executives on board to create a bold story for your brand to lean into
How REI did it right
Why you're already a great storyteller
How to re-structure your pitch to gain power and attention

Resources:

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