Reimagining Retail: What’s Happening on TikTok Shop and How It Compares with Instagram’s Social Commerce | Nov 22, 2023

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss whether TikTok Shop will face the same challenges as Instagram's social commerce efforts, how much Amazon's partnership with Meta's social media platforms will affect TikTok, and if TikTok Shop is ruining TikTok. Then in a newish segment, "Loyalty Point, Counter Point," we discuss whether Instagram or TikTok has a better overall ecommerce experience. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.

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For a transcript of this episode click here: 

https://content-na1.emarketer.com/podcast-reimagining-retail-whats-happening-on-tiktok-shop-how-compares-with-instagrams-social

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