How 'Million Dollar Listing N.Y.' Host Ryan Serhant Uses Content to Gain Leads and Boost Sales

Ryan Serhant, one of the most visible real estate brokers in media, chats with Spencer about his inventive approach to sales on this episode of Office Hours. Ryan is known as one of the stars of Bravo’s Emmy-nominated "Million Dollar Listing New York," and its spin-off show "Sell It Like Serhant." Ryan tells the story of how he wound up working as a real estate agent after arriving in New York to support his dream of becoming an actor. It started as a way to cover his rent and living expenses. What followed was a wildly successful career in real estate. His team was ranked number 1 in New York by the "Wall Street Journal" for three straight years. After a decade of leading that sales team he founded SERHANT, a cloud brokerage designed around the digital marketplace. The brokerage’s in-house production team and tech platform has reinvented the traditional business model, bringing in over $4 billion in sales and selling more than 80 new development projects across New York, Los Angeles and Miami.