The SportsGrad Podcast #213: How The Grade Cricketer became a global success with Ian Higgins
@thegradecricketer boasts a 250k+ YouTube following, 130k+ Twitter account, 2x best-seller books, a chart-topping podcast, TV show, sold-out international live shows, and god knows what next!!
But how did it start? How did it grow to stage performances in Australia, the UK and India? What made it successful? How does it get produced and commercialised?
Law-Grad turned comedian Ian Higgins shares a behind-the-scenes to their success.
We cover:
(0:00) - Introduction
(5:54) - Origins of The Grade Cricketer
(16:49) - Making of a TGC podcast
(26:43) - Importance of Networking
(35:06) - How TGC commercialised their show to go full-time
(43:31) - How they transformed their business
(50:40) - How to become better at interviewing people
(01:00:54) - Upcoming TGC Tour and renaming The Grade Cricketer
(01:02:37) - Ian's advice to younger self
Similar Episodes you might enjoy!
#242: The Origins of The Grade Cricketer with Sam Perry
#204: Dom Tyson - How to build a Sports Apparel brand
#223: Tom Scollay - How to turn your passion into profession
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This episode is brought to you by Deakin University, the Official Education Partner of The SportsGrad Podcast. Find out why their Master of Business in Sport Management is not one of, but the best one in Australia ranked at #1 at www.deakin.edu.au
Thanks for listening! You’re all legends.
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