Strategic Pharmacy Marketing | Wayne Glowac, Orion Marketing

In this episode, Mike Koelzer sits down with Wayne Glowac, the owner of Orion Marketing, to discuss effective marketing strategies for pharmacies. They cover a wide range of topics, from developing a strategy based on a clear vision and mission to building relationships with physicians and leveraging online platforms.

wayne.glowac@gmail.com

1. Importance of developing a strategy for marketing a pharmacy
2. Defining the mission, vision, and values of the business
3. Identifying benefit pillars to differentiate from competitors and generate profit
4. Making customers feel cared about, not just cared for
5. Tips for improving customer retention
6. Importance of having a website and online presence for pharmacies
7. Leveraging benefit pillars to attract and retain customers
8. Promoting benefits rather than features
9. AIDA principle of attention, interest, desire, and action
10. Challenges associated with advertising for pharmacies
11. Specializing and focusing on strengths
12. CROP analysis to identify strengths and weaknesses
13. Psychology of customer behavior and importance of excellent service
14. Doctor detailing to increase referrals
15. Importance of follow-through and persistence in sales and business
16. Impact of artificial intelligence (AI) on the pharmacy industry
17. Low-cost marketing ideas for pharmacists
18. Potential of AI in providing quality online content and answering questions
19. Concerns about abuse of information and disinformation
20. Optimism about AI helping to raise humans to a higher level.